Internationalisation of Construction Industry Design Firms [London, University of Newcastle] 2002-066-A

2002-066-A
CRCci

2002

This project addressed the question How do construction sector design firms internationalise and develop sustainable business models? This investigation identified the barriers and success factors...
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Overview

This project addressed the question How do construction sector design firms internationalise and develop sustainable business models?
This investigation identified the barriers and success factors which Australian-based design companies experience when working internationally, and their exposure to financial risk. Case studies explored the way in which three firms maintained their longevity in various international markets and the manner in which these firms:
  1. achieved long term sustainability
  2. dealt with problems and barriers in international markets
  3. developed successful strategies for being adaptable to different markets and changes within markets.
Key issues addressed were:
  • Clarify why firms work in international markets.
  • Identify policies and map processes that firms undertake to enter international markets.
  • Identify difficulties of entering various markets and successful strategies used for particular markets.
  • Map project processes and identify difficulties on particular projects.
  • Identify the significance of cross-cultural business communication in design management and thus the acquisition of social and cultural capital.
  • Develop long-term economic performance criteria to enable the measurement of performance in selected markets (social, cultural and intellectual).

Research Team

Kerry London

lead Project Leader er

Kerry London

University of Newcastle

k.london@construction-innovation.info

Richard Hough

Participants

Richard Hough

Arup Australasia

Peter Droege

Participants

Peter Droege

DEM

David Marchant

Participants

David Marchant

Woods Bagot

Terry Gibson

Participants

Terry Gibson

Qld Dept of State Development and Innovation

Craig Furneaux, Steve Rowlinson, Neal Ryan

Participants

Craig Furneaux, Steve Rowlinson, Neal Ryan

Queensland University of Technology

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