Internationalisation of Construction Industry Design Firms [London, University of Newcastle] 2002-066-A

Overview

1. achieved long term sustainability
2. dealt with problems and barriers in international markets
3. developed successful strategies for being adaptable to different markets and changes within markets.

• Clarify why firms work in international markets.
• Identify policies and map processes that firms undertake to enter international markets.
• Identify difficulties of entering various markets and successful strategies used for particular markets.
• Map project processes and identify difficulties on particular projects.
• Identify the significance of cross-cultural business communication in design management and thus the acquisition of social and cultural capital.
• Develop long-term economic performance criteria to enable the measurement of performance in selected markets (social, cultural and intellectual).