1.11.1 Business Model Innovation for Unlocking Modern Methods of Construction in Social and Affordable Housing Supply

Housing
1.11.1
In Progress
Core

2026 - 2027

This project will investigate the challenges and opportunities in scaling social and affordable housing delivery. By identifying the potentials for improving construction practices, overcoming supply chain hurdles, and enhancing the stakeholders’ decision making, strategic recommendations will be developed to facilitate cost-effective delivery of social housing project at scale.

Overview

Australia’s social and affordable housing crisis demands faster, more sustainable delivery solutions. Modern Methods of Construction (MMC)—which shift construction activities off‑site and integrate advanced technologies—offer strong potential to improve productivity and delivery outcomes. However, MMC uptake remains limited. This project applies a business‑model perspective to examine MMC adoption by mapping current delivery contexts, identifying key barriers, and developing context‑responsive business model innovation strategies. The findings will provide industry and government with practical pathways to strengthen MMC uptake and support Australia’s housing delivery targets.

Objectives

The project’s aim will be achieved through three objectives:

  1. Map the business-as-usual: Map how social and affordable housing MMC projects currently operate, including strategies, processes and organisational practices of key stakeholders under the business-as-usual model.
  2. Identify business model barriers: Identify challenges within the business-as-usual practices that constrain the uptake of MCC in social and affordable housing supply.
  3. Develop business model innovation strategies: Formulate strategies for innovating the business model that address identified challenges and enable broader uptake of MMC in social and affordable housing supply.

    Industry Outcomes

    This project aims to deliver the following key industry outcomes:

    1. Inform housing stakeholders about the role of business model innovation in MMC uptake.
    2. Provide insights into current MMC practices and practical barriers to
    3. Provide context-driven strategies for housing stakeholders on redesigning their business models for MMC uptake.
    4. Strengthen decision-making at the industry level towards more MMC uptake.
    5. Support accelerated delivery of social and affordable housing.

     


    Research Team

    Jude Munro AO

    Chair, Project Steering Group

    Jude Munro AO

    BA Hons
    Director Jude Munro and Associates

    Soheila Ghafoor

    Project Leader

    Soheila Ghafoor

    PhD, MCM, MArch, BArchEng
    RMIT University


    Research Partners

    ATLAS
    Goverment of Western Australia
    Queensland Goverment
    Transport for NSW
    Sunshine Coast Council
    Curtin University
    The University of Queensland
    Western Sydney University
    RMIT University
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